Scott Mogull, PhD
Professor
Education
Ph.D. in Technical Communication and Rhetoric, Texas Tech University
M.S. in Human-Centered Design and Engineering, The University of Washington
M.A. in Microbiology, The University of Texas at Austin
B.A. in Psychology, Oregon State University
B.S. in Microbiology, Oregon State University
Areas of Specialization and Interest
Technical Marketing Communication
Biography
Scott A. Mogull, Ph.D., is a Professor of Technical Communication in the Department of English at Texas State University. He researches technical content marketing and the commercialization of technology. Dr. Mogull is also the Book Review Editor for the journal Technical Communication Quarterly, where he has been an editor since 2008. Prior to entering academia, Dr. Mogull worked for nearly a decade in the biotechnology and biodefense industry.
Contact Information
Phone: (512) 408-3365
Featured Publications
Mogull, S. A. (2024). Audience personas: Audience analysis documentation for rhetorical technical communications. Programmatic Perspectives, 15(1), 190-199. https://programmaticperspectives.cptsc.org/index.php/jpp/article/view/81/91
Mogull, S. A. (2023). Strategy of technical content marketing in an entrepreneurial tech company: Using the funnel-bucket model to guide the messages and media. Technical Communication, 70(2), 43-54.
Mogull, S. A. (2022). Legal and ethical issues in technical content marketing. AMWA Journal, 37(1), 54-59. https://amwajournal.org/index.php/amwa/article/view/126/105
Mogull, S. A. (2021). Technical content marketing along the technology adoption lifecycle. Communication Design Quarterly, 9(2), 27-35. https://dl.acm.org/doi/pdf/10.1145/3453460.3453463
Mogull, S. A. (2021). Developing technical videos: Genres (or “templates”) for video planning, storyboarding, scriptwriting, and production. Technical Communication, 68(3), 56-75. https://www.stc.org/techcomm/2021/07/30/developing-technical-videos-genres-or-templates-for-video-planning-storyboarding-scriptwriting-and-production
Mogull, S. A. (2019). Genres as silos for technical communication: Considerations for spanning boundaries in academia and industry. In P. Minacori (Ed.), Technical communication: Beyond silos (pp. 65-86). Hermann.
Mogull, S. A. (2018). Science vs. science commercialization in neoliberalism (extreme capitalism): Examining the conflicts and ethics of information sharing in opposing social systems. In H. Yu & K. M. Northcut, Scientific communication: Practices, theories, and pedagogies (pp. 64-81). Routledge. https://www.taylorfrancis.com/chapters/oa-edit/10.4324/9781315160191-4/science-vs-science-commercialization-neoliberalism-extreme-capitalism-scott-mogull
Mogull, S. A. (2018). Primary messages of DTC advertising during the product life cycle: A case study. IEEE International Professional Communication Conference (ProComm) (pp. 150-158). IEEE.
Mogull, S. A. (2018). Scientific and medical communication: A guide for effective practice. Routledge.
Mogull, S. A. (2017). Accuracy of cited “facts” in medical research articles: A review of study methodology and recalculation of quotation error rate. PLOS ONE, 12(9), 1-17. https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0184727&type=printable
Mogull, S. A., & Stanfield, C. T. (2015). Current use of visuals in scientific communication. IEEE International Professional Communication Conference (IPCC) (pp. 1-6). IEEE.
Mogull, S. A., & Balzhiser, D. (2015). Pharmaceutical companies are writing the script for health consumerism. Communication Design Quarterly, 3(4), 35-49. https://dl.acm.org/doi/pdf/10.1145/2826972.2826976
Mogull, S. A. (2014). Integrating online informative videos into technical communication service courses. IEEE Transactions on Professional Communication, 57(4), 340-363.
Popham, S., Arduser, L., Cook, K. C., Hovde, M. R., Koerber, A., Mogull, S. A., & Zemliansky, P. (2012). Evaluating the effectiveness of a network of communication channels. Programmatic Perspectives, 4(1), 5-41.
Mogull, S. A. (2010). A call for new courses to train scientists as effective communicators in contemporary government and business settings. In J. Conklin & G. F. Hayhoe, Qualitative research in technical communication (pp. 191-211). Routledge.
Mogull, S. A. (2008). Chronology of direct-to-consumer advertising regulation in the United States. AMWA Journal, 23(3), 106-109.
Mogull, S. A. (2008). A call for new courses to train scientists as effective communicators in contemporary government and business settings. Technical Communication, 55(4), 357-369.
Mogull, S. A. (2001). dksA Is Required for Intercellular Spread of Shigella flexneri via an RpoS-Independent Mechanism. Infection and Immunity, 69(9), 5742–5751.